Mad Professor

Krazy Kid's Food! Vintage Food Graphics is a 200 page picture book of well-designed and illustrated food products from my early childhood.

Never mind that they contained buckets of cancerous red food dye, globs of artery-destroying trans-fatty acids, and enough sugar to cause your pancreas to explode like a bald tire on the freeway, packaged kids' food products of the 1960s were a lot of fun. In those days marketers knew that any kind of edible material, from breakfast cereal to chocolate syrup, would fly off the shelves as long as the container had a picture of a robot, pirate, astronaut, or child in the throes of sucrose-induced ecstasy.

Today, I wouldn't dare eat this junk, nor would I allow my kids to eat it. But the art on the packages is calorie free and is more fun to consume than the food inside ever was. It's another book I turn to again and again when I need graphical inspiration. Link